The Proven Blueprint for Success in Dental Sleep Medicine
It All Starts at the Preview Event
All Sleep Courses Are Not Created Equal.
The typical sleep course teaches you the science of sleep and a basic model to acquire patients. Most dentists leave those sleep courses fired up and excited to implement OSA Treatment in their practice.
They are ready to beat patients away with a stick.
And then it doesn’t happen.
Despite running Facebook Ads, TV commercials, and direct mail – despite “having a great relationship with a sleep doctor” – despite hanging flyers in the office and talking to every patient about sleep apnea treatment.
The reality is this: sleep is dramatically different than any other service you can add to your dental practice.
It’s remarkably more difficult to get patients. And for the patients you do get, it’s remarkably more difficult to actually get paid for them.
Success in dental sleep medicine requires total control of a process that includes multiple other physicians and a significantly more complicated billing procedure.
But once you master this process, it’s the most financially and emotionally rewarding procedure in dentistry.
We teach you exactly how to master the process of sleep at the Preview Event.
It All Starts at the Preview Event
Take the first step our 180+ IAOS Members took to build a Sleep Business generating 20 patients per month at $3,000 reimbursement.
The Dental Sleep MBA™ Preview Event is a multi-day training in the BUSINESS of dental sleep medicine. Yes, you’ll learn about the science of sleep. But that’s just the beginning.
The rest of the time is used to cover the entire system we use to basically turn the traditional dental sleep medicine model upside down.
How to get 20+ Sleep Patients Every Month Without Advertising
Get an average reimbursement of $3,000 for every single patient
How to structure your business to sell for up to 15x
Agreements, Forms, and More
Stop Chasing Referrals
Over 20% of American adults have obstructive sleep apnea – around 42 million people. Yet it is estimated that 90% of those cases remain undiagnosed. If you’re getting referrals from sleep doctors, you’re going about it the wrong way.
You’re competing against the sleep doctors themselves. You’re going to get nothing but CPAP haters, and you have nothing to provide the sleep doctor to create a mutually beneficial business relationship.
You’re competing against other dentists in town who have made the same pitch to the same sleep doctor. Want referrals? Get in line.
You have ZERO control of this process. You can send all the fruit baskets you want, but at the end of the day you’re relying on somebody to say “you can have my patient.”
Create the Sleep Pool
Don't compete for the 10% of the 10% of diagnosed sleep patients. Create your own diagnoses.
Build a Management Company
Your management company offers diagnostic programs to physicians to help them screen and test their patients. This now places you in the driver’s seat of directing physician-diagnosed and tested patients to the appropriate treatment – which includes oral appliance therapy.
Install Diagnostic Programs
Your management company creates an agreement with physicians - internists, cardiologists, endocrinologists, etc. - to screen and test their patients for OSA. The physician bills your management company for the test, and their patients get healthier. Win-win.
Fill the Sleep Pool
One small internist practice will see 10 patients per day, or 50 patients per week. Your testing program should be adding around 15 patients per month to the sleep pool. Refer the severe cases to the Sleep Doctor, and treat the mild to moderate cases with OAT.
When you start to focus on patient health, everything changes.
Your pitch to physicians and sleep doctors becomes about getting their patients healthier.
Your pitch to patients becomes about getting them healthier.
Your entire mentality shifts away from oral appliances – those are just a tool you use to improve patient health.
What this IS…
When you become an IAOS Member, you’re not only receiving the best clinical and business education, support, and coaching in existence. You’re gaining access to a community of people trying to accomplish the same vision as you.
180+ members have already faced the obstacles you’re facing right now and want to help you. This is a group that cheers each others’ successes and pushes each other for greatness. There is no competition here. Together, as a group, we are able to accomplish more than what is possible on our own.
Support from the IAOS Family
Get Access to Our Private Slack Channel with the Most Successful Dentists in Sleep
What People Are Saying
Over 180 dentists have adopted the IAOS model to build a successful sleep business
Today, I rent two operatories two days a month, and other than my beautiful wife, my only other payroll is a chairside assistant that only gets paid for two days a month. With this low overhead we’re able to help 15-20 patients a month with an average net of $4,000 an appliance.
IAOS is like anything else in life: the more you put into it, the more you get out of it. If you’re going to join, go at full steam and take advantage of everything that is offered through the organization and you will succeed.
Once I made the decision to hang up the handpiece, I was 100% all-in and I have no regrets at all. I never would have done that without IAOS guiding me in that direction. Today, we’re up to just over 20 appliances a month, and we’re planning on ramping that up quite a bit.