About Us
The IAOS Team combines decades of experience in the sleep world
with an unmatched dedication to Member Success.
Dr. Mark Murphy
Executive Director
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Avi Weisfogel
Founder
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Dr. Brandon Hedgecock
Dentist Coach, Vendor Relations
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Heather Wallace
Chief Operating Officer
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Daniel Lamb
Vice President of Marketing
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Dr. Gerry Weisfogel
Cardiologist, M.D. Speaker
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Kim Munro
Director of Member Experience
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Kaycee Jones
Executive Director of Member Experience
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Dr. Rebecca Lauck
Director of Diplomate
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Sheila Walsh
Director of Member Education
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Dr. Anja Hoffstrom
Member Coach
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Shawntaye McDade
Manager of Member Success
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Raeven O’Neil
Event Manager
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Kimberly Navarro
Marketing Manager
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Dr. Mark Murphy
Executive Director
With over 40 years of experience in the dental industry, Mark has a gestalt perspective of the various functions and relationships. Dr. Murphy’s vast experience and relevant knowledge within the Dental Sleep Medicine industry have developed him into a very respected and successful lecturer in this field. As IAOS Chief Learning Officer, Dr. Murphy lectures for the Blueprints and Member Retreats and our Diplomate program. His invaluable insight into the DSM industry, as a practitioner and experienced clinician with experience in device sales, will be very beneficial to the educational department of IAOS.
Avi Weisfogel
Founder
In 1999, Dr. Avi Weisfogel founded Old Bridge Dental Care in Old Bridge, NJ, a dental office he operated for more than 15 years. While running this practice, he began to learn more about sleep, sleep disorders and how to treat them. Eager to explore how he could make a difference in the world of sleep, Avi spent countless hours trying to implement sleep apnea treatment within his dental practice using traditionally-taught methods. But in using these methods typically taught at sleep courses, he failed to make it a meaningful part of his practice.
Today, Avi Weisfogel is the CEO and founder of International Academy of Sleep (IAOS). As a “recovering dentist,” Avi’s life and career have been transformed through his journey from general dentistry into the mastery of dental sleep medicine. Through his work in IAOS, he and his team help dentists create profitable sleep businesses. From business to clinical to patient communication, IAOS provides the tools and resources dentists need to become the go-to sleep expert in their area.
Dr. Brandon Hedgecock
Dentist Coach, Vendor Relations
Dr. Brandon Hedgecock is the founder of Sleep Better Austin, a multi-location sleep-only practice in Austin, TX. Despite being a Diplomate of multiple organizations, investing thousands of dollars into marketing, and developing relationships with dozens of sleep doctors, Brandon was unable to make sleep a viable part of his practice. Just 2 years after joining IAOS, Brandon crossed the 50 appliances per month threshold and never looked back. Today, Sleep Better Austin has 4 locations and is rapidly growing. As a coach, Brandon helps dentists focus on the methodical growth of their sleep practices.
Heather Wallace
Chief Operating Officer
Heather is the Chief Operating Officer at the International Academy of Sleep. She earned her MBA in 2008 from Baker University. A trusted advisor to the CEO, Heather is known for developing strategies that have led to company growth and improvement in member experience and satisfaction. Her executive level industry knowledge is founded on 15+ years in positions of progressive growth within the sales, operations, human resources, and finance departments. Heather has experience working within the DSO community. She has worked for startups and well-established companies. She thrives on seeing dentists succeed and is passionate about the industry. Heather loves helping dentists set and surpass goals they set for themselves and their businesses. She is a results-oriented manager who excels in fast-paced and competitive environments. Heather has been recognized for building world-class teams within organizations and inspiring teams for continuous improvement and growth within the company and personally. She is a natural leader driven to motivate cross functional teams to exceed business goals and targets while under pressure. She has had the pleasure of connecting with many people within the dental community at a variety of levels. She truly enjoys cultivating those relationships and connections.
Daniel Lamb
Vice President of Marketing
Meet Daniel Lamb, our dynamic Vice President of Marketing at the International Academy of Sleep, a seasoned digital marketing professional with a wealth of experience in healthcare. Daniel grew up in a medical family with his parents running a small town practice in rural Georgia. Over the past decade, Daniel has expertly crafted compelling narratives that drive conversions in the healthcare industry. His journey includes impactful roles such as Copy Supervisor at Entrée Health, Senior Copywriter roles at 360i and Response Mine Interactive where he focused on creative testing and content optimization for enterprise clients. Additionally, his expertise extends to operational management, having managed the day-to-day operations of one of Atlanta’s oldest and busiest taverns for six years, ensuring exceptional customer service and operational excellence. Daniel is passionate about leveraging his healthcare marketing expertise to drive meaningful impact and elevate our organization’s presence in the fight against sleep apnea and within healthcare industry at large.
Gerry Weisfogel
Cardiologist, M.D. Speaker
Dr. Gerald Weisfogel is the founding partner of Central Jersey Cardiovascular Associates, and is board certified in internal medicine, cardiology, nuclear cardiology, and sleep medicine. He received his MD degree from the Downstate Medical Center in New York, and continued his training at the US Public Health Service. He is certified by the American Board of Internal Medicine in Internal Medicine, Cardiology, and Sleep Medicine. He is a Fellow of the American College of Cardiology, and completed three fellowships in general cardiology, cardiac electrophysiology, and advance research in cardiac catheterization.
Dr. Weisfogel is also a fellow in the American Academy of Sleep Medicine and is the first cardiologist in the country to become board certified. He frequently lectures at major institutions and conferences throughout the country about the importance of treating sleep disorders in patients with cardiac conditions.
In addition, he specializes in treating congestive heart failure (CHF) and pulmonary hypertension (PAH), having helped other cardiologists establish CHF/PAH/sleep clinics in Arizona, Florida, Iowa, Kentucky, Massachusetts, New York, Pennsylvania, and West Virginia. Dr. Weisfogel is the Medical Director of the Congestive Heart Failure Programs at Merwick Care Center in Plainsboro, NJ, and Aristacare Health Services in South Plainfield, NJ. He was the founder and medical director of Diagnostic Vascular Associates, the only freestanding outpatient cardiac catheterization laboratory in the Northeast, where he pioneered the use of digital catheterization and small catheters. Dr. Weisfogel is the former chief of cardiology at JFK Hospital in Edison, NJ and is on staff at Robert Wood Johnson University Hospital in New Brunswick, NJ.
Kim Munro
Director of Member Experience
Kim brings to the table more than two decades of extensive experience in dentistry, with a dedicated focus on Dental Sleep Medicine for the past eight years. Her professional journey includes the operational management of Dr. Mark Murphy’s practice in Michigan, where she served as the Sleep Coordinator, overseeing all aspects of the business.
With a comprehensive background spanning dental sales, administration, assisting, training, consulting, and education, Kim has consistently demonstrated a versatile skill set and a deep understanding of the intricacies within the dental industry.
Kaycee Jones
Executive Director of Member Experience
Kaycee has worked in the dental field most of her life, beginning as a dental assistant for her father at the age of 12. Her husband of 33 years is also a dentist, and after raising their 5 daughters, she joined him in starting their DSM practice. They built Ocotillo Sleep Solutions together, and recently sold their practice to another sleep dentist in the area. In her personal time, Kaycee enjoys reading, traveling, hiking, nutrition and fitness.
Dr. Rebecca Lauck
Director of Diplomate
Dr. Rebecca Lauck received her fellowship from the Academy of General Dentists for her outstanding commitment to continuing education. She has attended more than 2,500 hours of continuing education with an emphasis on sleep apnea, orthodontics, TMD, facial pain, and cosmetic dentistry.
Dr. Lauck has earned recognition for her advanced education including:
- Fellowship and Diplomate for the American Academy of Craniofacial Pain
- Fellowship in orthodontics from the International Association of Orthodontics
- Fellowship in general dentistry from the Academy of General Dentistry
- Diplomate of American Board of Craniofacial Sleep Medicine
- Diplomate of American Board of Sleep and Breathing Academy
Dr. Lauck is a sustaining member in the following organizations:
- American Dental Association
- Academy of General Dentistry
- American Orthodontic Society
- International Association of Orthodontics
- American Academy of Craniofacial Pain
- American Academy of Sleep Medicine
Sheila Walsh
Director of Member Education
Sheila is a respiratory therapist and a registered polysomnographic technologist and brings over 30 years experience in the sleep field. From overseeing the development and accreditation of sleep labs to staffing and managing medical office programs, Sheila’s experience ranges deep and wide.
Dr. Anja Hoffstrom
Member Coach
Unleashing potential, guiding dreams, and inspiring success! Dr. Anja Hoffstrom is passionate about empowering individuals to reach their fullest potential. She is a #HealthHero by day and #SuperMom by night!
Shawntaye McDade
Manager of Member Success
Shawntaye brings a wealth of experience in the sleep world, having excelled in multiple positions as a sleep tech trainer and sleep coordinator manager. She brings her staff training expertise to help get them up to speed on sleep education and patient communication.
Raeven O’Neil
Event Manager
Raeven is a seasoned event manager known for successfully coordinating both in-person and online events across the United States. With a keen eye for detail and a passion for creating memorable experiences, Raeven has consistently demonstrated her ability to adapt and excel in the dynamic world of event management.
Kimberly Navarro
Marketing Manager
Through her experience as a marketer and copywriter, Kimberly has produced effective and engaging marketing campaigns for IAOS. As Marketing Manager, she develops strategies to promote IAOS events and programs and ensures IAOS messaging is consistent and clear across all channels.
