About Us

The IAOS Team combines decades of experience in the sleep world with an unmatched dedication to Member Success.


Avi Weisfogel

CEO & Founder

In 1999, Dr. Avi Weisfogel founded Old Bridge Dental Care in Old Bridge, NJ, a dental office he operated for more than 15 years. While running this practice, he began to learn more about sleep, sleep disorders and how to treat them.

Dr. Brandon Hedgecock

Dentist Coach, Vendor Relations

Dr. Brandon Hedgecock is the founder of Sleep Better Austin, a multi-location sleep-only practice in Austin, TX.


Dr. Anja Hoffstrom

Dentist Coach

Dr. Anja Hoffstrom is a proud member and coach of IAOS. She is the founder of the successful dental sleep practice, Levata Sleep. Dr. Anja has found her passion to help others Live Better by Sleeping Better

Kaycee Jones

Director of Member Experience

Kaycee has worked in the dental field most of her life, beginning as a dental assistant for her father at the age of 12. Her husband of 33 years is also a dentist, and after raising their 5 daughters, she joined him in starting their DSM practice.


Dr. Rebecca Lauck, DDS, FAGD, FIAO, DABCP

Director of Education

Dr. Rebecca Lauck received her fellowship from the Academy of General Dentists for her outstanding commitment to continuing education.

Sheila Walsh

Customer Success Coach

Sheila is a respiratory therapist and a registered polysomnographic technologist and brings over 30 years experience in the sleep field.

christine castillo

Christine Castillo

Customer Success Coach

Christine has over 20 years experience as a Registered Dental Assistant and over 10 years experience as a Sleep Assistant in one of the most successful sleep practices in the country.

Shawntaye McDade

Customer Success Coach

Shawntaye brings a wealth of experience in the sleep world, having excelled in multiple positions as a sleep tech trainer and sleep coordinator manager.


Heather Wallace

Vice President of Business Development

Heather spent over 10 years in operations management on the DSO side of the dental world before leading a team of sales trainers helping dentists increase big case acceptance.


Dr. Gerry Weisfogel

Cardiologist, M.D. Speaker

Dr. Gerald Weisfogel is the founding partner of Central Jersey Cardiovascular Associates, and is board certified in internal medicine, cardiology, nuclear cardiology, and sleep medicine.

Katrina Sanders, RDH, BSDH, M.Ed, RF

Lead Hygiene Educator, Speaker

Katrina Sanders enchants dental professionals with her course deliverables, insightful content and delightful inspiration.