3-Day DSM Immersion October
Inside the IAOS Blueprint
What You’ll Learn At Our Blueprint Event
Learn, in extreme detail, every component of the business model over 200 IAOS partner dentists use to generate an endless stream of physician-diagnosed sleep apnea patients in their practices. This is a dramatically different process than simply generating referrals from sleep physicians - your new business will create a pool of tested and physician-diagnosed patients.
Fundamentals of Dental Sleep Medicine: Clinical Science & Oral Appliances
Learn all the basic science of dental sleep medicine and an intro to oral appliances from Dr. Brandon Hedgecock. Brandon is a member of the American Academy of Dental Sleep Medicine (AADSM) and a Diplomate of the American Board of Dental Sleep Medicine. He has also achieved Diplomate status with the American Sleep and Breathing Academy.
Our Proven Reimbursement Process
Most dentists struggle to get adequately reimbursed by medical insurance, if they even get reimbursed at all. While there’s no “secret” to medical insurance reimbursement, it requires an immense amount of documentation - and we've whittled that down to a detailed, sequential process which, when followed to the letter, helps ensure you are paid an average of $3,000 per patient.* The Blueprint event is your introduction and overview of this process. When you choose to partner with IAOS, our team will work with you to understand how you can move forward with doing this yourself or working with a partner to streamline the process.
Legal, Business, and Insurance Frameworks
The IAOS model requires creating two brand-new businesses that do not exist today inside your practice. While your dental practice can be a key feeder for your sleep practice, you must keep sleep separate for business purposes. We introduce you to the business frameworks required to ensure full legal compliance, maximum insurance reimbursement, and future business sale potential.
Special Over the Shoulder Opportunity:
Level-Up Your Dental Sleep Knowledge
If you’ve ever wondered, “What does a Sleep Practice ACTUALLY look like?” – this is the training for you! Join us for an exclusive over-the-shoulder training live inside Dr. Hedgecock’s multi-million dollar practice at Sleep Better Austin, where you’ll get a full overview of how the practice works, from team structure to patient care.
Over-the-shoulder trainings are scheduled for the Thursday before Day 1 of the Blueprint, so plan for an extra day in Austin. The over-the-shoulder tickets are very limited, so lock in your extra day of training with us now!
This is a rare opportunity to look behind the scenes at a practice performing at the top end of the sleep industry, with over $4.2m in revenue generated for 2023. If you want to master the process of treating sleep in YOUR office, you cannot afford to skip spending a very special, rare day inside Dr. Hedgecock’s!
2+ Days of Action-Packed Content from Successful Speakers Dominating the Sleep World
Dr. Mark Murphy
Executive Director, IAOS
Dr. Brandon Hedgecock
Director, Sleep Better AustinIAOS Blueprint Agenda
Registration & Breakfast
The Landscape of DSM
Dr. Mark Murphy
Understanding the Framework of a Profitable Sleep Business
Dr. Mark Murphy
Break
Basic Principles of Sleep Medicine
Dr. Murrell Tull
Lunch
DSM Principles: Part 1- Patient Acquisition
Dr. Mark Murphy
DSM Principles: Part 2- Testing
Dr. Mark Murphy
Break
The Medical Office Sleep Process: See 20-50 Patients or More Every Month
Dr. Brandon Hedgecock
Correcting Course: Overcoming Sleep Dentistry Mistakes with IAOS Innovations
Dr. Mark Murphy
Cocktail Hour
Registration & Breakfast
DSM Principles Part 3: Treatment Basic Overview of Oral Appliances
Dr. Murrell Tull
My Journey Through DSM & Impact it Has Had
Dr. Murrell Tull
Break
DSM Principles: Part 4 Billing and Documentation
Dr. Mark Murphy
Journey Through Dental Sleep Medicine- Virtual Panel
Panel
Lunch
The Patients Journey in DSM
Dr. Mark Murphy
Lessions Learned from My Sleep Journey: How I Built a Seven Figure Sleep Practice
Dr. Brandon Hedgecock
Break
Legalities and Everything You Need to Succeed in Dental Sleep Medicine
Dr. Mark Murphy
Wrap Up all Things DSM
Dr. Mark Murphy
Our Promise to You
While we would never guarantee that a single two-day introduction to dental sleep medicine course will ensure your success as a practitioner and business owner, we can certainly guarantee that you will leave the event knowing more than 99.9% of dentists know about what is required to truly succeed in dental sleep medicine.
What you do with that knowledge from there will be up to you.
Some dentists simply go on their way and return to traditional dentistry. A fair amount, however, choose to participate in our IAOS Premium consulting program and get our guidance, systems and support to build a successful dental sleep medicine practice.
You have two choices: close the page and continue down the dentistry path, or take a 100% risk-free weekend trip and see what this is all about.
What People Are Saying
Over 180 dentists have adopted the IAOS model to build a successful sleep business
Once I made the decision to hang up the handpiece, I was 100% all-in and I have no regrets at all. I never would have done that without IAOS guiding me in that direction. Today, we’re up to just over 20 appliances a month, and we’re planning on ramping that up quite a bit.
Paul Jones
IAOS is like anything else in life: the more you put into it, the more you get out of it. If you’re going to join, go at full steam and take advantage of everything that is offered through the organization and you will succeed.
Dana Blalock
Today, I rent two operatories two days a month, and other than my beautiful wife, my only other payroll is a chairside assistant that only gets paid for two days a month. With this low overhead we’re able to help 15-20 patients a month with an average net of $4,000 an appliance.
Jay Neuhaus
Learn More About 3-Day DSM Immersion October
The 3-Day DSM Immersion course is a deep-dive into the business, practice and clinical components of dental sleep medicine. If seeing is believing and you like to be able to step inside “the real thing” – this immersive experience is ideal for you. You will walk away with a firm foundation in dental sleep, from a business AND clinical perspective! If you’re a hands-on learner, this is the course for you!
Reserve Your Seat Today
3-Day DSM Immersion October in Austin, TX
October 9-11, 2025
Dr. Mark Murphy
Executive Director, IAOSWith over 40 years of experience in the dental industry, Mark has a gestalt perspective of the various functions and relationships. Dr. Murphy’s vast experience and relevant knowledge within the Dental Sleep Medicine industry have developed him into a very respected and successful lecturer in this field.
Dr. Brandon Hedgecock
Director, Sleep Better AustinDr. Brandon Hedgecock received his dental degree from UTHSC San Antonio after graduating from the University of Texas. He is a member of the American Academy of Dental Sleep Medicine (AADSM) and a Diplomate of American Board of Dental Sleep Medicine. He has also achieved Diplomate Status with the American Sleep and Breathing Academy.
