Free LIVE WEBINAR

Inside a DSM-Only Practice: From Getting Started to Getting Paid Predictably!

Unlock the exact roadmap to a thriving sleep-only practice—no guesswork, no paralysis by analysis, just proven strategies to get you treating more patients and getting paid faster.

Mon, July 28th, 2025 | 7:00 pm ET

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Why You Should Join Our Webinar

You’ll walk away with an action-ready roadmap you can start on Monday, live expert answers to your toughest DSM questions, the chance to network with ambitious peers—and exclusive first access to our Over-the-Shoulder DSM Blueprint training in Marquette.

In This 1-hour Webinar, You’ll Learn:

Anja’s Sleep-Only Formula
How Dr. Anja Hoffstrom pivoted from associate to a sleep-only practice in a 20 K-population town—and doubled her revenue in 12 months.
Predictable Reimbursement
Leverage chairside pre-auths and guided documentation to hit “clean claim” status every time—and guarantee payment within 30 days.
Marquette Blueprint
A sneak peek at our September immersive, 3-day hands-on DSM training in September—see exactly how to control the patient process end-to-end.
Scaling Without Burnout
Strategies to build DSM into your practice without overextending your team or your schedule.
Winning Against the DSOsTactics to differentiate your independent practice in a market crowded with corporate competitors.
Optimizing Chairside Time
Proven techniques to streamline the DSM process from screening to appliance delivery

Who Should Attend

Dentists looking to expand their knowledge and expertise in dental sleep medicine.

Dental professionals seeking to implement or improve sleep medicine services in their practice.

Dentists & teams interested in the latest advancements and opportunities in DSM.

Meet Your Hosts & Panelists

Dr. Anja Hoffstrom

Dr. Anja Hoffstrom is a Marquette Sleep-Only Pioneer and IAOS Coach. With extensive clinical and entrepreneurial expertise honed in a 20 K-population town, she transformed her practice into a high-margin, sleep-only model—doubling revenue in a year and guiding peers to implement predictable, profitable DSM programs.

Dr. Mark Murphy

Dr. Mark Murphy is a leading voice in dental sleep medicine and Executive Director at IAOS. With decades of experience as a clinician, educator, and executive, Dr. Murphy has helped thousands of dentists shift from confusion to confidence—and build profitable DSM programs that work in real-world practices.

Bonus: Over-the-Shoulder DSM Blueprint in Marquette

In September, join us for a 3-day, small-group immersion in Marquette, MI. Watch the daily operation of a sleep-only practice in direct action and walk away with a clear picture of “what it looks like to really do sleep” as a dentist.

Reserve Your Free Seat Now!

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